Insomniac & ADE Partnering on New Dance Music Summit Coming to Las Vegas in May

Map Point Summit foi anunciado por Pasquale Rotella, fundador da Insomniac Events, e Jan‑Willem van de Ven, diretor‑gerente da ADE, durante a palestra principal de Rotella na ADE.

Insomniac Events se associa ao Amsterdam Dance Event para nova reunião da indústria de dança, prevista para acontecer em maio em Las Vegas.

Called Map Point Summit, the event will take place at Virgin Hotels Las Vegas between the between the two editions of EDC Las Vegas 2027, which next year will happen on consecutive weekends (May 14-16 and May 21-23) for the first time ever.

O Summit se concentrará em oferecer um local de encontro para criadores, promotores independentes, artistas, empreendedores e profissionais, a fim de focar no futuro da cena de dança.

Map Point Summit was announced during ADE 2026, the dance music industry gathering happening this week in the Dutch capital. The news came at the end of a keynote conversation with Insomniac Events founder Pasquale Rotella, who revealed Map Point Summit alongside ADE managing director Jan-Willem van de Ven.

The three-day Summit will be ADE’s first partnership of this kind and its first event outside of Amsterdam as an exclusive partnership in North America. Map Point Summit is aiming to combine ADE’s established network and experience with Insomniac’s strong North American presence and create a new meeting point for the international electronic dance music community.

Map Point Summit is named for the method of finding parties during the early days of rave culture, an era Rotella spoke about at length during his keynote. In front of a packed room, he reflected on his early days throwing illegal underground raves in Los Angeles and ultimately parlaying those parties into Insomniac Events, which is now the biggest dance event producer in the world.

Durante esta conversa, Rotella falou sobre a parceria com a Live Nation em 2013, um ano que marcou o auge do boom de EDM nos U. S. Rotella observou que havia várias ofertas de parceria na mesa nessa época em que a música eletrônica estava explodindo em popularidade nos U.

S., e que, porque ele demorou a decidir com quem se associar, os valores das ofertas só aumentavam.

Ele acrescentou que a parceria com a Live Nation foi a decisão certa, considerando a liberdade que a empresa oferece à Insomniac para operar de forma independente.

The conversation also touched on Insomniac’s own partnerships with brands including German festival Time Warp, Miami festival III Points, German hard techno event Unreal and other promoters, with Rotella stressing the importance of grassroots brands in keeping true rave culture alive.

Ele disse que pensa nesses promotores e outros semelhantes “like bands” que vêm com sua própria vibe única, e que cada vibe é importante para preservar a saúde a longo prazo da música dance.

When asked about the markets Insomniac has expanded into and avoiding saturation, he noted the company brings events like EDC to markets where nothing else like it exists — there are currently editions of EDC in Las Vegas, Mexico, Colombia, Thailand and South Korea — and that the company wouldn’t attempt to do a festival in a market where there’s already something similar.

With the struggles independent promoters often face in booking talent, he also posited the idea that big name DJs could do a certain number of shows a year where their fees are lowered, which would make such independent promoters better able to build lineups and strengthen dance culture overall.

Map Point Summit foi a segunda parceria anunciada pela Insomniac nesta semana, com a empresa aprofundando sua relação com a Time Warp ao lançar o Time Warp Records.

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